Luxplus chooses Nowaste in Helsingborg

Nowaste continues to strengthen its position in the Öresund region. It is now clear that Danish beauty giant Luxplus is moving its logistics to one of Nowaste’s highly automated terminals in Helsingborg.

Luxplus is a fast-growing membership club within beauty, hygiene, and health, where customers gain access to well-known brands at attractive prices. With the move across the strait, the company is taking a strategic step to improve its logistics.

We are seeing steady growth and our consumer offering is highly appreciated. Therefore, we have identified a need to review our logistics. Helsingborg is one of Northern Europe’s strongest logistics hubs, and together with Nowaste we get a solution that provides both scalability and efficiency for our continued growth, says Andreas Stendevad, Head of Logistics & Operations at Luxplus.

The establishment is another example of how Danish companies can benefit from Sweden’s logistical advantages. The combination of competitive conditions, strong infrastructure, and access to logistics expertise makes the region an attractive alternative.

We are very pleased to have earned the trust of Luxplus. They have high demands regarding service and quality towards the end consumer. We are also seeing continued increased interest from Danish players who want to establish their logistics on the Swedish side. With our presence in Helsingborg, we can offer a solution in the middle of one of the Nordics’ most dynamic regions, with the right conditions to reach both the Nordic markets and the rest of Europe, says Jesper Brandin, Head of Sales at Nowaste.

The terminal in Helsingborg was put into operation in 2023 and is a highly automated multi-solution facility, where several of Nowaste’s customers share technology, staff, and forward-leaning solutions. The facility features revolutionary picking technology, which is part of the collaboration between Nowaste, SICS AI, and Cognibotics, supported by the Swedish innovation agency Vinnova and customized system solutions.

This is a state-of-the-art facility where efficiency and sustainability go hand in hand. The fact that Luxplus chooses to establish itself here shows that we offer a solution that is fully aligned with the times, says Jesper Brandin.